Sunday, September 20, 2009

Streaming Sundays - Beer Wars

This week on Streaming Sundays we really do have a special treat in store for you. Our feature this week is: BEER WARS. The documentary focuses in on the fight of small craft breweries to corner just a small percentage of a multi-billion dollar industry dominated by three major breweries. Bud, Coors, and Miller are practically all that most Americans know about that oft-drank elixir. Now, as never done before, these small breweries are NOT taking this fight lying down. Here is the movie synopsis:

"In America, size matters. The bigger you are, the more power you have, especially in the business world. Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries. 

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs – Sam and Rhonda – battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch. This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation.  

Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall."

Check out their fight in BEER WARS:



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